Privacy policy
What personal information Telly uses, why it is used, and the choices available to you.
Effective for the current Telly launch version · 7 September 2026
Information we use
Telly uses information needed to provide and secure the service. This may include account details, family and child profiles, school information relevant to your journey, orders, payment status, delivery and return information, support history, and SmartFit inputs when you choose to use them.
Payment card details and similar payment credentials are handled by the payment provider used at checkout and are not displayed to Telly customers or staff.
How we use information
We use information to sign you in, provide the features available to your account, process orders, support sizing and service journeys, prevent misuse, meet legal obligations, respond to support requests, and improve Telly.
Children and families
We limit access to child-related information to the people and organizations permitted to use it for the relevant service. We do not use a child profile to make hidden consequential decisions, and we do not intentionally expose one family’s private information to another family.
Retention and deletion
You can request deletion or de-identification of eligible account and profile information through the account-deletion process. Some transaction, safety, audit, tax, accounting, fraud-prevention or dispute records may need to be kept when the law or a legitimate operational requirement requires it.
Retention periods can differ by type of information and legal requirement. Where Telly provides a specific retention period for a particular service or data type, that stated period applies.
Your rights
Depending on the law that applies to you, you may have rights to access, correct, delete, restrict, object to the use of, or receive a copy of your personal information. Use Account deletion or the Help centre to make a request. We may verify your identity before completing a sensitive request.
AI-assisted features
When AI-assisted features are available, they are designed to use only information available to your account and to avoid inventing customer-specific facts. Important actions such as payments, refunds, account changes and deletions still require the normal verification and approval steps.